Agenda setting, framing, and uses

After studying the assigned reading 21st Century Communication: A Reference Handbook: Chapter 57: Agenda Setting and Framing, answer the following questions and prompts regarding your favorite program or other chosen media content.

1.  What device do you most often use for your favorite program watching or other chosen media? Do you agree that you favor the device that gives you access to the information and programming that most meets your needs?

2.  How does the program meet your specific needs and goals?  Who else do you know that also seeks out this programming (movie, tv, radio show, game) and do they do so for the same reasons as you?  Why are their uses of this programming similar or different from your own?

3.  What does this program or other media tell you about your place in the world in relationship to how much access you have to things you want in the “real” world?  When you are stressed out, do you turn to this programming more or less?  Why?

4.  What does this programming tell you about people who are different from you in terms of race, age, sexual orientation, political beliefs, socio-economic status, gender, religion or nationality?  Are they portrayed in a positive or negative light?  What kinds of power do they have?

Submit your response in the file submission area for this assignment. If you choose to “add a file” by attaching a MSWord or PDF document, please also copy and paste your response into the comments area.







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