Association rules | Business & Finance homework help

 

The purpose of this assignment is to perform association rules analysis to determine whether or not the information generated can be used to address a specific business problem.

For this assignment, you will use the “Bakery” data set from the Topic Materials. Most data categories are self-explanatory. Clarifying notes are as follows.

  1. ReceiptID: Unique receipt ID (note that all items with the same receipt ID were purchased together)
  2. Item: Name of the food item that was purchased

A bakery is interested in increasing sales by optimally displaying and arranging its various baked goods and drinks. The bakery would like to know which items are typically purchased together so it can place the correlated items closer together in its display cases. The bakery has randomly selected 1,000 receipts and compiled a list of items that were purchased together for each receipt.

As an analyst, you have been asked to examine the data, summarize your findings, and recommend how the bakery can use these findings to strategically arrange its bakery products to increase sales. Use associative rules analysis to explore the various dependencies among purchased items. Use the Apriori method to do the analysis with a minimum antecedent support of 4%, minimum confidence of 70%, and maximum number of antecedents of 5. Analyze and interpret several of the resulting rules. Present your finding in the form of a 250-word executive summary that includes relevant data, charts, and tables, and addresses the following.

Question 1: How would you explain the concepts of support, confidence, and lift to an executive who is unfamiliar with association rules analysis? Include the Apriori method output chart when submitting the answer.

Question 2: What would you say about the support of the rules derived from the Apriori analysis?

Question 3: If both an apple tart and an apple Danish were purchased, how likely is it that an apple croissant is also purchased? Explain your answer.

Question 4: Does it make sense for the bakery to place all of its apple-flavored items together in the display or is it better to spread them out in the display? Explain why.

Question 5: If the bakery wanted to increase the sales of cherry soda, what cross-promotional offers could it employ? Explain why.

General Requirements:

Submit the executive summary as Word document.

APA format is not required, but solid academic writing is expected.







Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

New Look, Same Us. Enjoy 10% OFF this October using the coupon code: nation10