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This assessment must be completed by students individually. The assessment is designed for students to develop innovation insight and practices aimed at developing a novel value proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to reflect on their own innovation capabilities and practices. The assessment involves writing a report for a novel value proposition within an existing business or organisation.
You are required to write areport for a novel value proposition within an existing business or organisation. You must use appropriate headings to structure the body of the report.
Your report must demonstrate:
Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).
Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability.
Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations.
Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.
Candid and critical self-reflection about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement.
Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.
Select a business or organisation impacted by the advances of a technology and/or sustainability trend which drives industry innovation.
Select a technology and/or sustainability trend driving industry innovation to inspire development of a novel value proposition.
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