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Your agency administrator has tasked you with creating a cross-platform digital marketing plan that the Costa’s Customs can implement. You have been asked to summarize your knowledge of digital marketing and understanding of Costa’s clothing market in a slide presentation for the executive team which includes five other directors and the CEO. You were reminded to include details of how each digital marketing method will positively impact the company’s goals of growing sales and increasing brand awareness.
You have been asked to create a PowerPoint slide presentation to be presented to the executive team that touches on all digital marketing methods from modules 02, 03, and 04 that you previously analyzed. These choices will need to be supported and justified by both your understanding of the impact digital marketing should have and the results from your data analysis in module 06. You will also need to actively fill out a digital marketing plan that you learned how to create in module 05.
Although you won’t actually be presenting, you should include detailed notes in the notes section for each slide that could serve as a transcript. Remember your audience when creating your presentation and include the following slides:
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