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essay focusing on Marketing and Ethics about Milo&Fanta drinks.
focus on one or up to two marketing areas only (Product, Pricing, Distribution and Promotion including Advertising).
focus on marketing practices of companies/brands that operates in Malaysia only such as Milo&Fanta brands
focus on either examples of good ethical practices or unethical practices.
Introduce relevant theories at introduction
Use the scenario method, e.g Scenario 1, 2 …. These scenarios are actual marketing practices (ethical or unethical) of companies that operates in Malaysia (Milo,Fanta).
Link the theories/concept/model to the each scenario.
Compare between two companies that are competing in the same product category.
State the views and suggest solutions or moral standards that these companies are upholding or need to focus.
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