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International Marketing and Rule of Law and Ethics
Explain how you would develop the marketing mix when doing business in Egypt. Provide specific examples for each of the four main components of the marketing mix.
Discuss the effects of the Internet, including social media, on international marketing within the selected country.
Recommend legal compliance approaches you would use for Egypt.
Provide three key recommendations to consider regarding ethics and social responsibility in Egypt (e.g., intellectual property, competition, corruption).
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