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You must have access to the textbook: Managing and Using Information Systems by Keri E. Pearlson and Carol S. Saunders.
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8-2 Case Study Four: Business Intelligence at CKE RestaurantsInstructions
Chapter 12 of your textbook, Managing and Using Information Systems: A Strategic Approach, provides an overview of knowledge management and business intelligence as they relate to organizational decision making. Read Case Study 12-2, “Business Intelligence at CKE Restaurants,” on pages 348–349 in the textbook and answer all three questions regarding CKE Restaurants’ (Hardee’s Restaurant parent company) decision to promote and distribute the Monster Thickburger based on insights derived from their business intelligence system:
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