Thank you very much. This is great now. Appreciate all your help and revisions. Thank you once again! You did a wonderful job.
PLEASE READ THE FOLLOWING POST AND PROVIDE FEEDBACK ONLY! RESPONSE MUST BE 75-100 WORDS.
What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing.
Geographic segmentation “refers to segmenting markets by region of a country or the world, market size, market density, or climate” (143). Consumer goods companies take a geographic approach so they can continue to grow in the most effective ways. For example, I live in South Mississippi and work in a retail discount store. It is ALWAYS hot here and we only see snow once every few decades, so when our store gets in snow shovels, we have to market them for cleaning out horse stalls rather than for snow.
Explain the roles of marketing research and its importance in making marketing decisions.
According to the book, “marketing research is the process of planning, collecting, and analyzing data relevant to a marketing decision” (157). The roles are descriptive, diagnostic, and predictive. Descriptive role is for gathering the facts and answering questions. Diagnostic role explains data. Predictive role focuses on the “what ifs” and making plans (157). This research “provides decision makers with data on the effectiveness of the current marketing mix and with insights for necessary changes” (157).
What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.
Competitive intelligence “helps managers assess their competitors and their vendors in order to become more efficient and effective competitors” (176). This helps companies focus on their strengths and how to stay on top, or it may help them see where they need to improve to be better. For examples, small stores may look up to major retailers to see what steps were taken to become such a huge success and implement those practices.
All quotes are from: Lamb, C. W., Hair, J., & McDaniel, C. (2020). MKTG: Principles of Marketing (13th ed.). Cengage.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more