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7-10 pages including cover sheet
12 pt font, double spaced, numbered pages, cover page
NO PLAGARISM must submit through dropbox
Marketing paper analyzing the market and environment for
Neutrogena Product Market
Must include each of the following:
1) Evaluation of existing marketing mix elements
a) Current Product
b) Current Price
c) Current Distribution
d) current Promotion strategy
2) Marketing environmental Scan (hint: you can’t control it)
3) Target Market Analysis
a) Segmentation Analysis (basis/criteria)
b) Targeting Strategy
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