Marketing Product Innovation Management

Maximum length: 1500 words +need in text citation+ reference list (minimum 7-8 high quality articles)
Management style not report style, so put in tables/ charts with short paragraphs only. No lengthy essay report style required here. Note: No bullet points, proper paragraphs
Assignment: Consumer Persona (Brief guideline on what the assignment is about)
· Evaluate the market and competitive landscape for autonomous vehicles
· Identify and describe trends in technology influencing AV design
· Determine and profile a key consumer target market for the company to focus on
· Develop a design persona around which to develop AV (please note it is not developing a new product)
· Brand chosen is
What is required in the assignment?
– what does the competitive landscape for
Autonomous Vehicle (AV)
look like?
a. What are the main product market segments?
b. Who are the major competitors and what are their AV products
c. What are the trends in the AV being developed and launched
What writer has to answer:
1. Introduce Mercedes-benz: (100 words)

A brief history about mercedes-benz including what they do, their market share and explanation on why we chose mercedes-benz for our AV car
2. Market Analysis (150words, Please indicate visuals and support with short paragrahs in a table format)
main product market segment
such as what the company offer, their competitive strategy looking at micheal porter 5 forces (cost leadership, niche, differenttiation or focused)
3. Major Competitors (Please insert visuals and support with short paragrahs of 80 words each (80×3=240words)
briefly describe the 3 competitor’s background and Main product market segment competitors offer
State what are AV trends developed and launched over the year (150-190words, Please put it in a table format)
– Example market trends of electronics invades car > electric car (hybrid car) > disruption
Come out with a Perceptual Map Analysis of Mercedes-Benz vehicle and a short description / 1 paragraph of the map (40-50words)
2. What are the
main technology trends
in technology influencing AV design?
a. Traditional design vs. New design
b. Trends likely to influence AV design over the next 5 years
1. Compare Technology design, past and present or also known as the Traditional vs New automotive vehicle design (Do this in a table format in bullet point format (50-60words)
– Include product features and insert visual and graphs of technology growth
– Trends influence AV design ( Emerging and New) (e.g. 360 panoramic camera, sensor technology, car interior, software and connectivity, size of vehicle changing over the years? The features improvement?)
Predict the trend of AV the technology or design in the next 5 years in short paragraphs (100-200words)
(Must be related and influence to your topic) IMPORTANT.
· (e.g. better growth in design? Full automation in AV?)

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

New Look, Same Us. Enjoy 10% OFF this October using the coupon code: nation10