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Maximum length: 1600 words This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause. You are to critically examine and compare the RSPCA Adopt a pet campaign reviewed at https://www.rspca.org.au/adopt-pet AND the WWF Adopt an animal reviewed at https://donate.wwf.org.au/campaigns/donate/ Task: Your task is to critically analyse both websites for information about the 4Ps of marketing. Product define the term and explain what the core benefit, the expected product and augmented product are for a customer; Price define the term and determine the initial cost and what is the ongoing cost for a customer; Place/distribution define the term and describe where can you obtain the product and how easy would it be for you as a customer to make a purchase; Promotion define the term and explain what messages are being sent to potential customers and what types of messages are these; Based on the information and analysis you have completed, justify who is the target market for each campaign and explain if you fit within that target market. This assessment will be a good step towards helping you for Assessment 3 where you will use the 4Ps to come up with your own cause-related or social marketing campaign.
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