MKT571/MKT 571 WEEK 4 QUIZ (SCORE 100%)

1. What is a simple way to engage in international marketing?
Travel abroad
Cultural attainment
2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?
Market skimming
Market tactics
Focusing on market share
Market pricing
3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
Upward strategy
Downward strategy
4. What type of distribution places the goods or services in as many outlets as possible?
Exclusive distribution
Marketing distribution
Selective distribution
Intensive distribution
5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
Loosening agreements
Promising agreements
Marketing agreements
Tying agreements
6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
Target pricing
Sensitive pricing
Market-penetration pricing
7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
Compensation deal
Free trade
8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
Horizontal marketing system
Conventional marketing system
Vertical marketing system
Rectangular marketing system
9. What takes place when dealers purchase some or all of a product line?
Full-line forcing
Forcing by brand
Half-line forcing
Part-line forcing
10. What mode of entry is it when local and foreign investors share ownership and control?
Direct investment
Joint venture
Foreign investment
Sole proprietor
11. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
price adaptation
trade agreements
buyback arrangement
free trade agreements
12. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
Side pull strategy
13. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
Triangular marketing system
14. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
negative current profit
break-even current profit
lowest current profit
maximum current profit
15. Which companies have launched a website without any previous existence as a firm?
Pure-click companies
Employee-centered companies
Customer-centered companies
16. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
Strategic marketing system
17. Which type of distribution relies on some intermediaries willing to carry a particular product?
Strategic distribution
Planned distribution
18. What is an ultimate form of foreign involvement?
Foreign trade
Direct ownership
19. What type of system does a firm employ to decide about the most critical decisions management faces?
Advertising strategic system
Pulling system
Marketing channel system
Pushing system
20. When the number of intermediaries are severely limited, this means an
inclusive distribution
exclusive distribution
strategic distribution
marketing distribution
21. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10