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This archive of MKTG 310 Week 3 dq1 covers:
Think about brand personalities and your own personality: If you had to describe yourself as a brand, which would you choose, and why?
Find a recent brand extension that you feel will be successful and one that you feel will fail; explain your reasoning for both choices. In particular, look at your attitude toward the product as it exists today. Do you feel that this brand extension supports your current attitudes about the product, or does it require you to look at the product in a new way (adopt new attitudes)?
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