Positioning Statement and Motto

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google,
Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template, please fill in every section and question asked in the template . At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
The template to be filled in is attached.
*Remember to only select one (1) brand from the options below :
A) Alfa Romeo
B) Amazon
(when it almost exclusively sold books)
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection
C) Google
Google’s mission is to organize the world’s information and make it universally accessible and useful.
Don’t be evil. (http://www.google.com/about/)
Rubics
1. Define the brand’s target customers as indicated in the provided template.
Weight: 20%
2. Define the brand’s competitors as indicated in the provided template.
3. Examine the brand’s USP as indicated in the provided template.
4. Develop a positioning statement and motto for the brand.
5. Clarity, writing mechanics, and formatting requirements
Weight: 20%







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