small case study

very simple language for the undergraduate student. its marketing management 101(basic course) in word format
Marketing Management 201
Kent Airlines are considering adding a newly discovered tropical island to their list of destinations. The island is 3,000 miles away in mid-Atlantic. The islanders have a potent drink called ‘OROS’ which they think will go down well in European markets and consequently are building a new international airport to expand the drinks and holiday business. The name of the island is Atlantis.
â–ª
We could probably make £10,000 profit per trip using a 747 for the transport of “OROS” (Soft Drink) or £8,000 using a Tristar in addition to passenger income.
â–ª Routes: Long haul, mainly to North America, Caribbean, Africa, the Orient and Australasia .
â–ª Capacity: 22 First Class, 104 Business, 234 Economy (Total 360) passengers and approximately 16 tonnes of cargo on a 2,000 mile sector.
â–ª Seating: First Class – Sleeper seats are in pairs, with a 62 ins pitch, Business – two rows of two abreast in upper deck and three rows of two abreast on the main deck, with a 36 ins pitch; Economy – mostly two rows of three abreast and one of four abreast, with a 31 ins pitch.
â–ª Engines: Four Rolls-Royce R8211-524C2s, giving 51,600 lbs thrust each. Cruising speed: 600 mph, at 35,000 ft
â–ª Range: 6,850 miles
â–ª Auto land capacity: To Category IIIA limits Lengths: 70.7 m (231 ft 11 ins) Wingspan: 59.6 m (195 ft 9 ins)
â–ª Height: 19.3 m (63 ft 4 ins) Fuselage width: 6.4 m (20 ft 11 ins)
â–ª Fuel capacity: 203,860 litres (44,850 gallons)
â–ª Fuel consumption: 10,445 kg per hour (2,901 gallons an hour)
â–ª Maximum take-off weight: 371,940 kg (820,000 Ibs)
â–ª Landing gear: 16 main and two nose wheels
â–ª Flight crew: Captain, one co-pilot and one flight engineer Cabin crew: 15.
â–ª Seating: (Series 200) First Class – three rows of two abreast sleeper seats, with a 62 ins pitch; Business – three rows of two abreast with a 36 ins pitch; Economy – mostly two rows of three abreast and one of four abreast with a pitch generally of 34 ins.
â–ª Engines: Three Rolls-Royce RB211-228s (-5248s on Series 200s and 500s), giving 42,000 !bs of thrust.
â–ª Cruising speed: 550 mph, at 35,000 ft.
â–ª Range: Series 200 – 4,362 miles;
â–ª Auto land capability: To Category IIIB limits length: 54.2 m (117 ft 8 ins)
â–ª Wingspan: 47.3 m ;155 ft 4 ins) Height: 16.0 m (55 ft 4 ins) Fuselage width: 6 m (19 ft 8 ins)
â–ª Fuel capacity: 90,150 litres (19,830 gallons)
â–ª Fuel consumption: 7,424 kg an hour (2,062 gallons an hour)
â–ª Maximum take-off weight: 195,000 kg (429,902 lbs)
â–ª Landing gear 8 main wheels and 2 nose wheels
â–ª Flight crew: Captain, one co-pilot and one flight engineer
Cabin crew: 8-12, depending on route, type, and number of







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