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Strategic plan report Assignment 2:Strategic Plan Report (Report Format) Value:60% Length:3,600 words (an allowance of 10% above/below word count is allowed only) Due Date- Sunday,21 May2017 – In assignment 2, you are expected to critically analyse the strategy and competitive environment of a company, a product, or an industry sector, of your choice. This can be a profit, or non-for profit organisation. You will be expected to provide background information, analyse current strategy and position (including strengths and weaknesses), using at leasttwo analysis concepts discussed in the course, and that you critiqued in your first assignment, and make recommendations for future strategy. The report needs to contain the following sections: 1. Title page (also include a clear indication of what you are examining. E.g. the company, product, or industry sector you are examining) 2. Introduction and background (of company, product, or industry) 3. Methods (e.g. how you are obtaining the information/data) 4. Analysis of past and current strategy/position using at leasttwo concepts of analysis discussed in the course (for example, external environmental analysis, internal environmental analysis, SWOT analysis, Porters 5 forces model, concept mapping, stakeholder analysis etc.) 5. Other information that you believe may be relevant (e.g. generic strategies, positioning, financial performance, leadership, life-cycles, or other relevantinformationYOUdecide is important to include) 6. Recommendations for future strategy (this is a very important section and requires at least 500 words).YOURrecommendations should include not only the what should be done, but also the how (implementation) of strategy 7. Reference list 8. Appendices (*Optional) *Further information/detail and discussion for assessment 2 will be given in class seminars during the study period. Evaluation Criteria The criteria on which your work for this assessment item will be marked are: – the quality of the content, and relevance of your information included in your work as required for the assignment – the depth, breadth and variety of sources of your research into your chosen area – your ability to critically analyse your topic – your ability to apply strategic concepts from the course, and also with a perspective on the future – your ability to produce a report that is academically grounded with due consideration to your presentation, content, style and referencing.
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