Strayer MKT 100 Week 9 Quiz 3 (latest 2014)

Question 1
People’s needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.
ego
esteem
self-actualization
social
safety
After certain inputs have been selected to reach an individual’s awareness, the next step in the perceptual process is perceptual
organization.
attention.
retention.
interpretation.
redefinition.
Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
exposure.
distortion.
information.
Changes in an individual’s thought processes and behavior caused by information and experience is called
learning.
attitude formation.
patronage motives.
personality.
motivation.
Business markets are typically divided into four categories. These categories are
retailers, wholesalers, services, and nonprofit firms.
producer, manufacturer, reseller, and government.
producer, reseller, government, and institutional.
manufacturer, wholesaler, retailer, and services.
reseller, retailer, government, and institutional.
Churches, charitable organizations, and private colleges are considered ____ buyers.
corporate
government
producer
nonprofit
____ is(are) a major threat to the sales success of jointly demanded products.
Price changes
Shortages
Economic instability
Inventory buildup
Proliferation of brands
Inelastic demand simply means that
buyers will not make a modified rebuy purchase.
demand depends on how many items are purchased.
a price increase or decrease will not significantly change the demand for an item.
when price goes up, demand goes down.
when supply is reduced, the price will increase.
The United States’ prohibition against importing cigars from Cuba is an example of a(n)
health control.
exchange control.
import control.
The Grummond Group buys computer peripherals in industrialized countries and sells them to customers in developing countries. Grummond is most likely classified as a(n)
trading company.
strategic alliance.
joint venture.
licensee.
exporter.
____ are people who gather information and organize content generated by critics and creators.
Joiners
The ability to obtain digital information is referred to as
accessibility.
addressability.
interactivity.
connectivity.
control.
retired people
The most popular video-sharing website is
Flickr.
Facebook.
YouTube.
Wikis.
QQ.
The development of a container and graphic design for a product is called
labeling.
preparing.
packaging.
distributing.
The width of a product mix is measured by the number of product
dimensions in the product line.
features in each brand.
items in the product line.
lines a company offers.
specialties a company offers.
The last group to adopt a new product, ____, is oriented toward the past and is suspicious of new products.
non-adopters
laggards
innovators
late adopters
late majority
Sales start at zero and profits are negative during the ____ stage of the product life cycle.
initial
introduction







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