SWOT Analysis

Strategy formulation requires an objective analysis of the factors that characterize the company’s strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit” between the company’s internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company’s strengths and opportunities and minimizes its weaknesses and threats.
Internal Factors
Technological Skills
Leading Brands
Customer Loyalty
Customer Relationship
Production Quality
Absence of important skills
Weak Brands
Poor Access to Distribution
Low Customer Retention
Unreliable Product/Service
External Factors
Untapped Markets
Mergers, joint ventures, partnerships, or strategic alliances
Socio-cultural trends
New Distribution Channels
Changing Customer Tastes
Closing Geographical Markets
Technological Advances
Changes in Government Policy
Tax Increase
Change in Demographic Structure
New Distribution Channel
With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted.







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