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Strategy formulation requires an objective analysis of the factors that characterize the company’s strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit” between the company’s internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company’s strengths and opportunities and minimizes its weaknesses and threats.
Absence of important skills
Poor Access to Distribution
Low Customer Retention
Mergers, joint ventures, partnerships, or strategic alliances
New Distribution Channels
Changing Customer Tastes
Closing Geographical Markets
Changes in Government Policy
Change in Demographic Structure
New Distribution Channel
With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted.
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