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Objectives Develop analytic skills Learn to assess/evaluate an existing venture using a structured approach Instructions For this assignment you will research a company and produce a report on your analysis of the potential success of that company. Select a company of your choice. You should do some initial research to determine if there is sufficient information available to fully answer the required components of the analysis. Evaluate the potential for success for this company. I would suggest you heavily leverage the course textbook in your analysis in determining what constitutes a strong and viable business plan. Include at least 4 external academic sources to support your research and analysis. The analysis should be concise (5-7 pages in length) and should include: a cover page executive summary introductory description of the venture industry analysis determination of their unique value proposition an evaluation of the companys marketing plan, operational plan, and financial plan risk assessment (what risks do they face) conclusion reference page Evaluation The Business Plan Case Analysis will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall. Activity/Competencies Demonstrated % of Final Grade Content and Research /60 a. The requested aspects of the Business Plan Case Analysis have been included and described in sufficient detail /15 b. The minimum number of research sources are included, and all sources are valid and robust well-documented and sound reasoning is expected /15 c. Evaluations and conclusions demonstrate clear synthesis of knowledge /30 Communication /20 a. Uses clear language (verbal and written), with topic-specific terminology used correctly and effectively /10 b. Information organized intelligently and holistically as a complete report (i.e., not simply answers to questions). Papers must include a proper introduction, conclusion and be supported by sound body /10 Attention to Detail /20 a. Document is referenced properly including citations and reference page and proper title page /10 b. Attention to spelling, grammar, and sentence structure
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